Visual-Identity Design for Products

Creation of the Logo and Selection of the Packaging

A course by HI ESTUDIO , Design Studio

100% positive reviews (5)

253 students

Audio: Spanish

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About the video: Creation of the Logo and Selection of the Packaging

Overview

“In this lesson we will design logo, color tests, typography and icon. You will see how to select the container on which we want our drink to be. We will also tell you how to find one that suits what you want to display.”

In this video lesson HI ESTUDIO addresses the topic: Creation of the Logo and Selection of the Packaging, which is part of the Domestika online course: Visual-Identity Design for Products. Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time .

Partial transcription of the video

“Logo creation and packaging selection In this unit we will see graphic creation. We will start with the sketching process. In this lesson we will see how to start and how to make our ideas begin to take shape through drawings. In this case we start with many ideas at a basic and fast level to be able to make our ideas take shape more easily. We start with drawings of animal species and some references that we have in our brainstorming. We have, for example, the coyote or dog, which is very important in ancient cultures. Also the heron, symbol of freedom. We have the swallow, which is a very...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual-Identity Design for Products

Level: Beginner
100% positive reviews (5)
253 students
4 units
15 lessons (1h 56m)
9 downloads

Category
Design
Areas
Branding & Identity, Communication, Creativity, Graphic Design, Packaging

HI ESTUDIO

A course by HI ESTUDIO

Teacher Plus

Design Studio

Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.

For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.