Visual-Identity Design for Products

Presentation

A course by HI ESTUDIO , Design Studio

100% positive reviews (5)

253 students

Audio: Spanish

· · · · · · ·

About the video: Presentation

Overview

“We are a Mexican design studio specialized in integral design. We focus on the creation of concepts for the realization of projects. In this lesson we will tell you how HI! study.”

In this video lesson HI ESTUDIO addresses the topic: Presentation, which is part of the Domestika online course: Visual-Identity Design for Products. Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time .

Partial transcription of the video

“Presentation Hello, we are HI!, a mexican design studio specialized in integral design. We focus on the realization of concepts for project creation. I am Alan Aguiñaga González and I am an industrial designer. I'm Gabriel Cuevas Franco, product designer. We are directors of HI! Study coming from a city in the Altos de Jalisco, where the earth is red and the primary activities are agriculture and livestock. Thanks to this we have had the opportunity to work for many brands of tequila and spirits. In this course we will explain our process when generating projects. We like to try different d...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual-Identity Design for Products

Level: Beginner
100% positive reviews (5)
253 students
4 units
15 lessons (1h 56m)
9 downloads

Category
Design
Areas
Branding & Identity, Communication, Creativity, Graphic Design, Packaging

HI ESTUDIO

A course by HI ESTUDIO

Teacher Plus

Design Studio

Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.

For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.