Visual-Identity Design for Products

Concept and Naming

A course by HI ESTUDIO , Design Studio

100% positive reviews (5)

253 students

Audio: Spanish

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About the video: Concept and Naming

Overview

“In this lesson you will learn how to generate the guiding idea for your drink. That is, we will explain how to give a naming to the drink. If the drink already has one, we'll show you how to extract information from it. ”

In this video lesson HI ESTUDIO addresses the topic: Concept and Naming, which is part of the Domestika online course: Visual-Identity Design for Products. Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time .

Partial transcription of the video

“Concept and naming At this point we should already know the personality of our brand, We should already have it well defined. That is why we are going to do a naming and in case we already have it obtain information or extract information from it. We already have to know our drink well, know how they take it, where they take it, with whom it is taken, where can we find it and what it tastes like or what flavors our drink offers. It is also very important to know the effects that are obtained through it. We can generate name proposals or key messages through the character of our drink. We ca...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual-Identity Design for Products

Level: Beginner
100% positive reviews (5)
253 students
4 units
15 lessons (1h 56m)
9 downloads

Category
Design
Areas
Branding & Identity, Communication, Creativity, Graphic Design, Packaging

HI ESTUDIO

A course by HI ESTUDIO

Teacher Plus

Design Studio

Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.

For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.