Visual-Identity Design for Products
Influences
A course by HI ESTUDIO , Design Studio
About the video: Influences
Overview
“We take part of our inspiration when designing the drinks, from their origin, from their context, but we also have references that have influenced us around our history as a studio. We will show you some graphic, musical, audiovisual references and influences and folkloric images that have helped us to generate contemporary proposals. ”
In this video lesson HI ESTUDIO addresses the topic: Influences, which is part of the Domestika online course: Visual-Identity Design for Products. Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time .
Partial transcription of the video
“influences Since you know us, we will show you a little of our influences and sources of inspiration. We like Mexican popular culture and its graphics. Here we show a compilation of Mexican advertising where you can see different fonts and compositions in the texts and that makes us very interesting, how to play with fonts, colors and the type of illustration. In many of our projects we use hatching or engraving, this ancient illustration technique where we try to give it a contemporary touch. We believe that in these compilations of typography and publicity we found very interesting compos...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual-Identity Design for Products
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Category
Design -
Areas
Branding & Identity, Communication, Creativity, Graphic Design, Packaging
HI ESTUDIO
A course by HI ESTUDIO
Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.
For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.
- 100% positive reviews (5)
- 262 students
- 15 lessons (1h 56m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
