Visual-Identity Design for Products

A course by HI ESTUDIO , Design Studio

Design Studio. Tepatitlán de Morelos, Mexico.
Joined August 2015

Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time

  • Spanish with subtitles in English
  • 100% positive reviews (5)
  • 188 students

Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time

A course by HI ESTUDIO

Founders of Hi! Estudio, a multidisciplinary studio in Mexico specialized in the conceptualization of brands, Gabriel Cuevas and Alan Aguiñaga love creating products that invite the user to open up a dialogue. They have worked with clients such as Mezcal Doctrino and MANOMAÑA Aguardiente, among hundreds of spirit and beer brands.

In this online course, learn how to tell the characterful story of a drink through its packaging, name, and graphic elements, and put what you've learned to the test by shaping the visual identity of a gin or other drink of your choice.

Read more ↓

What will you learn in this online course?

15 lessons & 25 downloads

Spanish with subtitles in English
  • 100% positive reviews (5)
  • 188 students
  • 15 lessons (1h 56m)
  • 25 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a visual identity for a Mexican gin or drink of your choice.

Who is this online course for?

Designers, artists, illustrators, entrepreneurs who want to launch a drink on the market, creatives, and anyone interested in the world of drinks—lovers of coffee, beer, tequila...

Requirements and materials

To take the course, you need basic knowledge of Adobe Illustrator and Photoshop. As for materials, have ready paper, a pencil, and colors for your sketches.


Reviews

188 Students
5 Reviews
100% Positive ratings

HI ESTUDIO

A course by HI ESTUDIO

Teacher Plus
Design Studio

Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.

For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.


Content

  • U1

    Introduction

    • Presentation
    • Influences
  • U2

    Drinks with Personality

    • What Do We Like to Drink? What Drink Are We Going to Work On?
    • Concept and Naming
    • Existing Analysis and Pattern Detection
  • U3

    Graphic Creation

    • Creation of the Logo and Selection of the Packaging
    • Creation of Auxiliary Elements
    • Main Label Design
    • Design of the Auxiliary Labels
  • U4

    The Final Packaging

    • Print Tests
    • Selection of Materials and Finishes
    • Assembly: Mock-up
    • File Output: Data Sheet
    • Merchandise
    • Brand Book
  • FP

    Final project

    • Visual-Identity Design for Products

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Visual-Identity Design for Products. Design course by HI ESTUDIO

Visual-Identity Design for Products

A course by HI ESTUDIO
Design Studio. Tepatitlán de Morelos, Mexico.
Joined August 2015
  • 100% positive reviews (5)
  • 188 students