Visual-Identity Design for Products
A course by HI ESTUDIO , Design Studio
Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time
Founders of Hi! Estudio, a multidisciplinary studio in Mexico specialized in the conceptualization of brands, Gabriel Cuevas and Alan Aguiñaga love creating products that invite the user to open up a dialogue. They have worked with clients such as Mezcal Doctrino and MANOMAÑA Aguardiente, among hundreds of spirit and beer brands.
In this online course, learn how to tell the characterful story of a drink through its packaging, name, and graphic elements, and put what you've learned to the test by shaping the visual identity of a gin or other drink of your choice.
What will you learn in this online course?
15 lessons & 25 downloads
- 100% positive reviews (5)
- 256 students
- 15 lessons (1h 56m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a visual identity for a Mexican gin or drink of your choice.
Who is this online course for?
Designers, artists, illustrators, entrepreneurs who want to launch a drink on the market, creatives, and anyone interested in the world of drinks—lovers of coffee, beer, tequila...
Requirements and materials
To take the course, you need basic knowledge of Adobe Illustrator and Photoshop. As for materials, have ready paper, a pencil, and colors for your sketches.
Reviews
HI ESTUDIO
A course by HI ESTUDIO
Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.
For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Drinks with Personality
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What Do We Like to Drink? What Drink Are We Going to Work On?
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Concept and Naming
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Existing Analysis and Pattern Detection
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U3
Graphic Creation
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Creation of the Logo and Selection of the Packaging
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Creation of Auxiliary Elements
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Main Label Design
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Design of the Auxiliary Labels
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U4
The Final Packaging
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Print Tests
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Selection of Materials and Finishes
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Assembly: Mock-up
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File Output: Data Sheet
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Merchandise
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Brand Book
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FP
Final project
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Visual-Identity Design for Products
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
javierzapata_njzn
Es un curso que me ha ayudado a tener mayores conocimientos.
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acalanche
Me gustó mucho, el contenido es bueno aunque me gustaría algo más profundo y completo.
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margel19_mi
Me ayudo bastante a estructurar una forma de trabajo para branding de marcas que voy a implementar en proyectos futuros
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ngl67
Excelente curso, muy bueno!!
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kerning
Great class! It is full of great tips and knowledge.