Visual-Identity Design for Products

Existing Analysis and Pattern Detection

A course by HI ESTUDIO , Design Studio

100% positive reviews (5)

253 students

Audio: Spanish

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About the video: Existing Analysis and Pattern Detection

Overview

“In this lesson, we'll talk about how to observe and analyze what's out there on the existing market similar to your chosen drink.”

In this video lesson HI ESTUDIO addresses the topic: Existing Analysis and Pattern Detection, which is part of the Domestika online course: Visual-Identity Design for Products. Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time .

Partial transcription of the video

“Existing analysis and pattern detection In this lesson we will observe and analyze what is on the existing market similar to our drink. We need to observe and analyze what is on the market, what type of packaging they have selected, which colors are repeated the most, What is the font that has been used the most? It is important to detect repeating patterns in marks. This will help us not to do something similar, just give us an idea of what is currently being done and we can observe the graphic opportunities that we will have when designing. Come with me to see it. Existing analysis. Let's...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual-Identity Design for Products

Level: Beginner
100% positive reviews (5)
253 students
4 units
15 lessons (1h 56m)
9 downloads

Category
Design
Areas
Branding & Identity, Communication, Creativity, Graphic Design, Packaging

HI ESTUDIO

A course by HI ESTUDIO

Teacher Plus

Design Studio

Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.

For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.