Visual-Identity Design for Products
What Do We Like to Drink? What Drink Are We Going to Work On?
A course by HI ESTUDIO , Design Studio
About the video: What Do We Like to Drink? What Drink Are We Going to Work On?
Overview
“To start working on the course it is important to select the drink on which we will work, it can be a drink that we like, a tequila, a vodka, a soda, or cold coffee, an energy drink specialized in extreme sports, a juice, a drink that encourages social interaction or partying, a drink to share or to drink neat. We will show you how to ask yourself all this when making the decision about the drink you will design.”
In this video lesson HI ESTUDIO addresses the topic: What Do We Like to Drink? What Drink Are We Going to Work On?, which is part of the Domestika online course: Visual-Identity Design for Products. Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time .
Partial transcription of the video
“What do we like to drink? What drink are we going to work on? In Mexico we have different types of rituals, some to live together, some to dance, some that work for us to talk and others to do honor. We like the packaging we design to generate stories, to tell rituals. In this lesson we have to take into account the packaging that we are going to design. In this part we must take into account all aspects of the drink, all aspects that revolve around it. We have to know its attributes, look for inspiration in the drink and generate a story through it. The more inspiration we have around our ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual-Identity Design for Products
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Category
Design -
Areas
Branding & Identity, Communication, Creativity, Graphic Design, Packaging
HI ESTUDIO
A course by HI ESTUDIO
Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.
For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.
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- 253 students
- 15 lessons (1h 56m)
- 25 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
