Visual-Identity Design for Products

Main Label Design

A course by HI ESTUDIO , Design Studio

100% positive reviews (5)

253 students

Audio: Spanish

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About the video: Main Label Design

Overview

“Now that you have the logo and the auxiliary elements, you will learn to develop the label, taking into account the essential aspects for its development. ”

In this video lesson HI ESTUDIO addresses the topic: Main Label Design, which is part of the Domestika online course: Visual-Identity Design for Products. Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time .

Partial transcription of the video

“Main label design For this lesson we should have selected our logo, colors, bottle to get started with label design. Let's take into account what we want to project with our drink. Now we will see the functions of a label. come with me Now we will start with the design of the main label. Before we start we need to know some of the parameters that are required to be able to carry it out. How does it work? Basically identifies the product or brand. It helps us grade the product. If our drink is alcoholic, we have to know the percentage of alcohol it has. The description of the product, to kno...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual-Identity Design for Products

Level: Beginner
100% positive reviews (5)
253 students
4 units
15 lessons (1h 56m)
9 downloads

Category
Design
Areas
Branding & Identity, Communication, Creativity, Graphic Design, Packaging

HI ESTUDIO

A course by HI ESTUDIO

Teacher Plus

Design Studio

Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.

For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.