Visual-Identity Design for Products

Design of the Auxiliary Labels

A course by HI ESTUDIO , Design Studio

100% positive reviews (5)

253 students

Audio: Spanish

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About the video: Design of the Auxiliary Labels

Overview

“Your drink may need auxiliary labels to complement it. Therefore, in this lesson you will see some types of labels to complement your project. ”

In this video lesson HI ESTUDIO addresses the topic: Design of the Auxiliary Labels, which is part of the Domestika online course: Visual-Identity Design for Products. Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time .

Partial transcription of the video

“Main label design In this lesson we will talk about the design of auxiliary labels, the labels that help us reinforce the identity of our product. We are going to observe the labels and auxiliary elements Soledad Tequila. We have the front label, that is used to put the name of our tequila. Tequila Soledad has some auxiliary elements. We have the bottom label, that talks about the signature of the tequila master and the bottle number. Soledad Tequila has a back label. The back label is generally used to place the data of where it was manufactured, the lot number and the date. This label is ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual-Identity Design for Products

Level: Beginner
100% positive reviews (5)
253 students
4 units
15 lessons (1h 56m)
9 downloads

Category
Design
Areas
Branding & Identity, Communication, Creativity, Graphic Design, Packaging

HI ESTUDIO

A course by HI ESTUDIO

Teacher Plus

Design Studio

Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.

For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.