Visual-Identity Design for Products

Creation of Auxiliary Elements

A course by HI ESTUDIO , Design Studio

100% positive reviews (5)

253 students

Audio: Spanish

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About the video: Creation of Auxiliary Elements

Overview

“Now you will see how to make the selection of the sketches made. We will show you how to play with them to define where each one can be used. Remember that it is important to have a stock of auxiliary graphic elements that help you complement the brand. ”

In this video lesson HI ESTUDIO addresses the topic: Creation of Auxiliary Elements, which is part of the Domestika online course: Visual-Identity Design for Products. Learn to tell the story of a product through its packaging, name, and graphic elements to help it stand the test of time .

Partial transcription of the video

“Creation of auxiliary elements In this lesson we will talk about the creation of auxiliary elements. We will take into account all the auxiliary elements that are needed for the brand, whether they are texts, icons or phrases. For our project we take into account icons, textures and some very representative phrases that we had previously developed. Join me in this process. Auxiliary elements are very important to complement our brand. we made some elements that will help us generate a graph around it. On this slide we made some mystical faces that represent some masks found in the markets. ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual-Identity Design for Products

Level: Beginner
100% positive reviews (5)
253 students
4 units
15 lessons (1h 56m)
9 downloads

Category
Design
Areas
Branding & Identity, Communication, Creativity, Graphic Design, Packaging

HI ESTUDIO

A course by HI ESTUDIO

Teacher Plus

Design Studio

Together, industrial designer Alan Aguiñaga and product designer Gabriel Cuevas make up Hi! Estudio, a multidisciplinary Mexican studio specialized in integral design. They are passionate about exploring the identity of a country both graphically and conceptually, delving into cultural facets, local legends, and patron saints of festivities and folklore.

For them, packaging is what generates interaction between users, which is why they love creating products that invite users to enter into dialogues. Throughout their career, they've created around 100 brands for spirits and beers, obtaining international mentions and winning industry competitions at a national level.