Business Strategy for Creative Brands
Measuring and Evaluating Results 2
A course by Vik Arrieta , Communication Expert
About the video: Measuring and Evaluating Results 2
Overview
“Here I am going to talk about digital tools. Then I'll walk you through what to do if what you planned doesn't work out the way you hoped, and how to fix the slippage.”
In this video lesson Vik Arrieta addresses the topic: Measuring and Evaluating Results 2, which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“Measure and evaluate results Let's talk for a second about digital tools. Here we made a first download of the plan on paper, but to work with your teams you will need to digitize all this information. There are many ways to do it, there are many tools, but I am going to leave them here described in Resources so that you can investigate them in time. I will tell you in detail how we use each one. The importance of digitizing, basically it's somehow not losing the ability to navigate all this complexity, so even if you digitize, never lose this instance of paper, it always helps to have it t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
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Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media
Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
- 100% positive reviews (59)
- 2,230 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
