Business Strategy for Creative Brands
Preparing the Schedule
A course by Vik Arrieta , Communication Expert
About the video: Preparing the Schedule
Overview
“In this lesson, I'm going to teach you what strategies are available to make room for yourself in your audience's busy schedule.”
In this video lesson Vik Arrieta addresses the topic: Preparing the Schedule, which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“Prepare the schedule What is the best time for them to meet you? As seen in previous lessons on timing, relevance, pertinence, the best time for your audience to know you is when he is suffering that problem that demands your solution. But how do you know when that happens? For some products this may be clearer because they have a more marked temporality, like wool hats in winter, bikinis in summer. But for others it may be that there are factors that are not so easy to anchor in a time or a place. So how do we control this situation? Setting the agenda. Setting the agenda is a concept whic...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
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Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media
Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
- 100% positive reviews (59)
- 2,270 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
