Business Strategy for Creative Brands
A course by Vik ArrietaCommunication Expert
A course by Vik Arrieta, Communication Expert
Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand
Ever wanted to know more about content marketing? Learn how to create a business strategy to launch your creative project with communication expert Vik Arrieta, creator of Happimess and cofounder of Monoblock.
In this online course, develop a launch plan for your new product or service with a content strategy. Learn to think strategically, understand your audience's needs, and identify your value proposition to make it shine with a well-planned execution.
What will you learn in this online course?
17 lessons & 31 downloads
Defining Business Goals
17 minutes, 54 seconds
Defining the Ideal Audience
13 minutes, 53 seconds
Building an Unforgettable Story
15 minutes, 56 seconds
Creating a Favorable Context
7 minutes, 13 seconds
The "Mise En Place"
20 minutes, 40 seconds
Choosing the Platforms That Suit You
18 minutes, 30 seconds
What's included in this course?
Start this online course by getting to know Vik Arrieta, her professional career as a communication expert and artist, and her main influences in the marketing sector.
Before going any further, Vik proposes a review of the steps that make up a launch plan so you can create your own. She also shows you how to define a business in order to achieve a differentiating perspective in any launch strategy.
Identify the objectives of your launch and the needs of your audience. Then, gather, research, and classify the sources of value that make your offer absolutely non-negotiable for your clients and build the storytelling element of your project from a tactical viewpoint.
Dive into content development, determining the communication pieces and actions to be carried out on the ideal platforms to reach your audience. Learn the strategies to captivate users and some conversion techniques.
Time to design your launch plan. Implement each of the actions by following a schedule and create indicators to evaluate the results. Finally, explore various marketing tools to optimize the workflow.
What is this course's project?
Develop a launch plan for your product or service using a mix of digital and analog media following a content marketing strategy.
Who is this online course for?
Anyone who needs to build a launch plan for a new product or service and wants a step-by-step guide to ensure its success.
Requirements and materials
To take this course, it is recommended you have:
⦁ basic knowledge of branding, marketing, and communication ⦁ a computer ⦁ an internet connection
Reviews
- 4 months ago
Muy buen curso! Es justo lo que necesitaba para mi marca
- lissettefonsecaPLUS9 months ago
Lo he estado tomando como referencia!
- 9 months ago
Ame este curso, amo monoblock y ahora admiro muchisimo más todo el trabajo detrás de Vic
- 1 year ago
m'encantó! muy buena manera de explicar y espresarse! muy recomendable
- 1 year ago
é um curso longo, mas bem consistente. Vik te pega a gente pela mão e explica passo a passo de conceitos e praticas do MKT digital. Dessa forma temos um conhecimento mais amplo, organizado e completo (em si tratando de um curso). Sinto esse curso te posiciona de forma segura no mktde internet. Aqui tem um apanhado geral. Vik é uma graça. Gentil e carismatica, me parece ser uma pessoa bem aplicada e que se dedicou muito nessa área. Ela te dará a riqueza que ela aprendeu ao longo dos anos.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
Content
- U1
Introduction
- About Me
- Influences
- U2
Basic Definitions
- Defining Business Goals
- Defining the Ideal Audience
- Building an Unforgettable Story
- Creating a Favorable Context
- The "Mise En Place"
- U3
The Platforms
- Choosing the Platforms That Suit You
- Preparing the Schedule
- Engaging the Audience
- U4
Conversion Tactics
- Opt-ins and C-Commerce
- Email Marketing
- Closing the Sale
- U5
Planning the Design
- Launch Plan 1
- Launch Plan 2
- Measuring and Evaluating Results 1
- Measuring and Evaluating Results 2
- FP
Final project
- Business Strategy for Creative Brands
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to plan and execute launches, set clear goals, segment your audience, craft content marketing strategies, and apply conversion techniques to maximize sales and visibility.
This is an intermediate-level course, perfect for those with basic marketing or project management knowledge who want to dive deeper into creative launches.
All you need is internet access and a device to view the content. Basic knowledge of digital marketing and social media management is recommended.
The course provides methods, tools, and practical examples to help you build your launch plan, define your audience, set objectives, and optimize resources for successful results.
Topics include launch planning, resource management, content marketing strategies, audience segmentation, brand storytelling, SEO, presales, cost analysis, and success metrics.
You’ll learn to use online surveys, interviews, and market analysis to test your ideas and make sure your product meets real needs.
Storytelling is key to setting your brand apart, connecting emotionally with your audience, and building a consistent narrative that strengthens your product’s identity.