Business Strategy for Creative Brands
Opt-ins and C-Commerce
A course by Vik Arrieta , Communication Expert
About the video: Opt-ins and C-Commerce
Overview
“In internet jargon, “opt-ins” refers to tactics aimed at getting emails from the audience. Here I will present tools for people willing to offer you a contact path, both for the web and on social networks, to start conversations and turn them into sales opportunities.”
In this video lesson Vik Arrieta addresses the topic: Opt-ins and C-Commerce, which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“Opt-ins and C-Commerce In this unit we are going to delve into conversion tactics. As we have already said, converting does not always mean put a buy button. It's not always converting to sales. As we have already seen, on this path of trust that we are going to build with our clients, with our audiences there are different instances and maybe the first thing I need to convert actually it is data. I need that person to give me, for example, their email to be able to continue this conversation. Or it can also be a direct message. Let's first talk about what opt-in means, this word that surel...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
-
Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media
Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
- 100% positive reviews (59)
- 2,230 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
