Business Strategy for Creative Brands

Business Strategy for Creative Brands

“You reached the end. Congratulations! You are now one step closer to launching your product, service or brand in a planned, strategic and exceptional way. Thank you for choosing my course to professionalize yourself in this epic task of creating communication with a real impact on people's lives. Although there is still a lot of creative work to be done, it is the definitions that you worked on throughout this course that will lay the foundations for creativity to fulfill its objective: to sustain valuable exchanges that engage your audience in a path of curiosity, trust, and desire. Now it's time to complete this course by presenting your project to the community. What does a final project of this course look like? For your project to be complete, it should have the following parts: • Table of objectives • BuyerPerson • Brand Persona • Strategic differentiation factors • Product history • List of key textual and visual elements • Conversion architecture • Media plan • Press pitch and PR • Launch offer design • Anticipation tactics (Warm Up) and data capture (Lead Magnets, opt-in) • Email marketing sequence • Script or guides for c-commerce and Community Management • Selection of closing tactics • Timeline Remember that you can download this checklist in the resources of the previous unit. Presentation options according to your case study • Fictitious release: If your project was created based on a dummy release, I suggest you upload absolutely as many steps as you can as a project. Not only is it a super complete academic exercise (comparable to a thesis), it is also a way to have an online and shareable example of what you are capable of achieving for any brand or product. You can link it to your LinkedIn profile or your online CV. Use the digital tools I suggested in the resources to make viewing your plan a pleasant task for all of your potential reviewers. We never know who our work will impact! Do your best job possible, also in the presentation. • Actual launch: When sharing this project about a real launch with your classmates, you may wonder how much "sensitive" information you should share. The truth is that I'm excited that you want to put all this knowledge into practice and I don't want to dissuade you, but when it comes to sharing sensitive information, keep in mind that Domestika is just another social network. So, think of it as part of your media strategy: there are people within this network who could learn about your product through your presentation. Share the information that you think will contribute to the brand experience you want to achieve. Don't forget to make it clear that this is a real launch so people can follow up through the contact points you provide. And in this case, don't share what you consider confidential business information. Keep it short and exciting! Another option is to base your project on a launch that you already made prior to completing this course and that by taking it as your case study you will be able to compare your decisions then and now and validate your knowledge and intuition.

If you completed all the tasks that I proposed to you, the project is already in your hands. You did! You have a complete and digitized launch plan, you know what resources you need to have for its execution and with what indicators you are going to analyze the performance of your actions. You can upload it now by clicking on “Create your project”. Send me a signal through the networks so that I can share with you the pride of having completed this epic task. Remember that the tag we use is #VikenDomestika . And if you are also going to put into practice the plan you created here, I can't wait to know the result! Don't forget to mention my account and Domestika's when you do it. Thank you for choosing to learn with me. I am moved and excited by the bond that we have created here between you and me. I sincerely hope that all these tools make sense to you and drive you on your way, that they help you bring your product, service or brand to the world in an exciting and extraordinary way, and that it inspires or substantially improves the lives of many people... starting with you! I know they will if you put them into practice, so don't hesitate to do it even if you feel insecure: we are all beginners at some point, and lifelong learners. If you got this far, it is in your heart to achieve it and I have no doubt that it will be so. We are connected, hug with confetti!”

Partial transcription of the video

“Final project We have reached the end of this course. We already have a complete and digitized launch plan. We are ready to launch. We already know what resources are the ones that we will need for its execution and we also have the indicators with which we will evaluate the results. The last thing we have to anticipate is what is going to happen when our launch is successful or not. What happens if all this does not work as expected? The first thing is always to return to the indicators. We have to analyze what happened to a method, because if we cannot fall into the idea that we are impos...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Business Strategy for Creative Brands

• Level: Beginner
• 100% positive reviews (59)
• 2230 students
• 5 units
• 17 lessons (4h 24m)
• 12 downloads

• Category

  Marketing & Business

• Areas

  Digital Marketing, Marketing, Social Media