Business Strategy for Creative Brands
Defining Business Goals
A course by Vik Arrieta , Communication Expert
About the video: Defining Business Goals
Overview
“To get started, I'm going to help you define the goals for your launch plan. The first step will be to put some numbers to your business.”
In this video lesson Vik Arrieta addresses the topic: Defining Business Goals, which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“Define business goals In this unit we are going to work intensely in defining the goals for your launch plan. We will collect, research, classify and develop all the necessary elements so that your offer is incomparable. So that you can better understand everything that I will explain in this lesson, I am going to develop a case study with a Monoblock product. In this case, I will consider that it already exists a sales platform and a brand from which I am going to launch this offer. This course is not about brand design, product development or design of an e-commerce platform, but, if you ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
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Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media
Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
- 100% positive reviews (59)
- 2,230 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
