Business Strategy for Creative Brands
Creating a Favorable Context
A course by Vik Arrieta , Communication Expert
About the video: Creating a Favorable Context
Overview
“In this lesson, I'm going to explain how to analyze some elements that you should consider when creating a favorable context for your launch.”
In this video lesson Vik Arrieta addresses the topic: Creating a Favorable Context, which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“Create a favorable context Now I want to talk to you about timing and relevance. Timing refers to what is the best time to communicate our offer. The moment that gives us a more favorable result. Relevance refers to the importance of our offer in the lives of our audience. Obviously, these concepts are linked, because the relevance will be greater if this person finds your offer at the time where you are experiencing the problem or that pain point. If we know our audience well and we did well the exercise of defining our person, defining when that happens may be easier. And if it's not a qu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
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Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media
Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
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- 2,230 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
