Business Strategy for Creative Brands
The "Mise En Place"
A course by Vik Arrieta , Communication Expert
About the video: The "Mise En Place"
Overview
“Finally, in this unit, I will show you how to make a great "mise en place" with all the ingredients that you will use to generate the communication pieces and the actions of the campaign.”
In this video lesson Vik Arrieta addresses the topic: The "Mise En Place", which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“The mise-en-place Now that we know why our offer is unique and our story is special, it is time to develop all the discursive elements that will feed the creativity of our content marketing. We can't always count in these early stages of launch with the budget to do it. But more important is that you have to know what is going to be said about your product and your offer. You have to be able to talk about this with precise words in front of a client or a journalist. You also have to be able to proofread a creative writer if you are going to work with one. That said, I have a list of element...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
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Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media
Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
- 100% positive reviews (59)
- 2,230 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
