Business Strategy for Creative Brands
The "Mise En Place"
A course by Vik Arrieta , Communication Expert
About the video: The "Mise En Place"
Overview
“Finally, in this unit, I will show you how to make a great "mise en place" with all the ingredients that you will use to generate the communication pieces and the actions of the campaign.”
In this video lesson Vik Arrieta addresses the topic: The "Mise En Place", which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“Now that we grasp why our offer stands out and our narrative is special. it's time to craft the discursive elements that will drive creativity in our content marketing. of our content marketing strategy. We can't always rely on having the budget for this in the early stages of a launch. but more importantly. To effectively communicate about your product or offer. you should know what will be said and be prepared to discuss it accurately in front of clients or journalists. Additionally. if collaborating with a writer. you must have the ability to provide precise corrections and maintain cont...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
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Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media
Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
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- 2,308 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
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