Business Strategy for Creative Brands
Measuring and Evaluating Results 1
A course by Vik Arrieta , Communication Expert
About the video: Measuring and Evaluating Results 1
Overview
“Next, you will learn how to build indicators for each stage of your launch and how to use them to optimize the performance of your actions.”
In this video lesson Vik Arrieta addresses the topic: Measuring and Evaluating Results 1, which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“We said our targets had to be Mary Willis. So. let's analyze for our launch plan. How will we assess if meeting our goals? How will we evaluate whether we are achieving our objectives at each phase of this plan effectively and For example. for the first strategy stage. on what indicator can we base our evaluation? we can evaluate it in relation to time. If we are meeting each of these steps within the timeframe we had set. when we move to stage two of co-creation. generating all our materials. our Media Kit. all our conversion platforms. Also. if we're completing it within the scheduled tim...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
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Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media

Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
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