Business Strategy for Creative Brands
Building an Unforgettable Story
A course by Vik Arrieta , Communication Expert
About the video: Building an Unforgettable Story
Overview
“Now we focus on the details that will differentiate your offer from that of your competitors. We will then see how to build an unforgettable story.”
In this video lesson Vik Arrieta addresses the topic: Building an Unforgettable Story, which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“Build an unforgettable story Now that we have defined your person, I want us to turn our attention to define other aspects of your offer. Surely there are a lot of issues that you defined about your product, material, functional issues, but since you haven't released it yet, there are aspects of the offer that we can still define. Before we do it, I want us to do a job to differentiate your offer from that of your competitors from a strategic canvas developed in "The Blue Ocean Strategy". "The blue ocean strategy" was created in 2004 by two teachers of the European Institute of Business Adm...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
-
Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media
Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
- 100% positive reviews (59)
- 2,230 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
