Business Strategy for Creative Brands
Influences
A course by Vik Arrieta , Communication Expert
About the video: Influences
Overview
“Now I want to introduce you to the people who made me fall in love with art, content and marketing.”
In this video lesson Vik Arrieta addresses the topic: Influences, which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“influences In this lesson I am going to share my influences, the experiences that marked my history and defined my path. My degree course is Communication. I love communication and I love marketing, but not understood as it was understood with the books of the 80s, but as we see it now, as a discipline that studies how we build dialogues that facilitate an exchange of value. It is no coincidence that you have chosen to be independent and that my company revolves one hundred percent around publishing, content creation and editing. I was born in a one hundred percent entrepreneurial home and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
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Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media
Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
- 100% positive reviews (59)
- 2,270 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
