Business Strategy for Creative Brands
Defining the Ideal Audience
A course by Vik Arrieta , Communication Expert
About the video: Defining the Ideal Audience
Overview
“Next, I will address the moments that define the relationship between the brand and the customers. This way you can choose who exactly your offer will be for.”
In this video lesson Vik Arrieta addresses the topic: Defining the Ideal Audience, which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“Define the ideal audience As we said at the beginning of this course, it is the people who validate the exchanges and for that to happen they have to give you minimal attention long enough to realize you exist. After this first impression, they have to open up a little more to hear what you have to say. This will start a link that can be as rich and prosperous as both parties decide. And this decision is an economic decision, to give you their time and attention, although no one has yet taken out the wallet. Because time is the most precious resource we have and we have to decide to invest ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
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Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media
Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
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- 2,230 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
