Business Strategy for Creative Brands
Defining the Ideal Audience
A course by Vik Arrieta , Communication Expert
About the video: Defining the Ideal Audience
Overview
“Next, I will address the moments that define the relationship between the brand and the customers. This way you can choose who exactly your offer will be for.”
In this video lesson Vik Arrieta addresses the topic: Defining the Ideal Audience, which is part of the Domestika online course: Business Strategy for Creative Brands. Learn how to plan a product launch, create a content marketing strategy, and use storytelling as a tool to communicate and grow your brand.
Partial transcription of the video
“As mentioned at this course's start. people validate exchanges. They must first give you their attention. And for that to happen. they must give you their attention at the very least. sufficient time is given. to notice your presence. After this initial impression. they must open up further to listen to what you have to share. This will initiate a bond that can be as rich and prosperous as both parties choose. It requires mutual effort and willingness to nurture the connection. And this decision is an economic one. to give you their time and attention. even if no one has taken out their wal...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creative Brands
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Category
Marketing & Business -
Areas
Digital Marketing, Marketing, Social Media
Vik Arrieta
A course by Vik Arrieta
Vik Arrieta is the creator of Happimess, as well as the cofounder and codirector of Monoblock, an innovative design publishing house and creative space for which she has received awards and recognition.
The Argentine communication expert and entrepreneur knows how to combine her skills to inform and inspire across a variety of formats like courses, talks, agendas, books, clothing collections, and products. She addresses topics such as creative freedom, entrepreneurship as a means of fulfillment, personal growth, and (self-)love.
She shares her interests and knowledge through her blog, social media, weekly newsletter on Tribu Happimess, and a radio space #RadioHappimess.
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- 2,308 students
- 17 lessons (4h 24m)
- 31 additional resources (12 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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