Design Simple and Effective Visual Identities
Applications
A course by Pánico Estudio , Branding Studio
About the video: Applications
Overview
“Once you have the proposal well defined, it is time to think about how the project can be promoted in its different applications. Here we will show you our process.”
In this video lesson Pánico Estudio addresses the topic: Applications, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“When we think about applications. we shouldn't imagine them as non-functional or intrusive formats. Why block the view with a banner ad when it could be shirts people wear? Why cut a song on Spotify when it could be sticker on a laptop? We must at all costs avoid being mere advertising. but find the right spaces to naturally have a presence. From the start. we saw our rebranding as if it were a clothing brand. very bold and full of attitude. So beyond traditional applications. like templates for presentations or quotes. we wanted something physical that people could use. Besides. the graphi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
- 99% positive reviews (75)
- 3,444 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
