Design Simple and Effective Visual Identities
Influences
A course by Pánico Estudio , Branding Studio
About the video: Influences
Overview
“Now we will share with you the things that impacted us and the influences we have at Pánico Estudio. ”
In this video lesson Pánico Estudio addresses the topic: Influences, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“Regarding our influences. both music and film hold a significant place due to their direct communication style. They allow for instant recognition of appreciation. Today. we aim to share the profound and the elements we consistently reference in our creative process. Michael Haneke's Funny Games intro exemplifies impactful storytelling with minimal elements. making a No. no. Just listen carefully. okay? Run swiftly. run swiftly. keep running fast and don't slow down Mother. listen now! Noooo! Ahhhh! This is wrong! I strongly disagree! Ahhhh! It's a film that instantly grabbed me because I k...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design

Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
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- 3,444 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever