Design Simple and Effective Visual Identities
Influences
A course by Pánico Estudio , Branding Studio
About the video: Influences
Overview
“Now we will share with you the things that impacted us and the influences we have at Pánico Estudio. ”
In this video lesson Pánico Estudio addresses the topic: Influences, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“influences As for our influences, music and cinema have always been present, since they use a language without turns. If you like it, you know it right away. Now we will tell you the things that have marked us most deeply and that we always take into account when we work. The intro of the movie "Funny Games" by Michael Haneke It is a clear example of how to break through and impact with few elements. Hands off! Just listen. It's a movie that instantly grabbed me because I knew that everything that came had to be daring and it is by the use of only three elements. One, the familiar, almost c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design

Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
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- 3,353 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever