Design Simple and Effective Visual Identities
Who Are We?
A course by Pánico Estudio , Branding Studio
About the video: Who Are We?
Overview
“We will explain how we collected the information base that helped us to be clear about who we are and define the brand strategy.”
In this video lesson Pánico Estudio addresses the topic: Who Are We?, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“About us? As we saw previously, it is very important to investigate in depth what our brand represents and who our consumer is. In the case of doing a rebranding, we must understand what is the reason for wanting it. In our case, our logo had accompanied us since 2013 and although then it fulfilled the function, now we wanted to have a much more bold and risky language. We wanted to already have a stronger logo that represents what we are today and that it works from a sticker, a patch or even for a tattoo. To continue, we are going to review the responses that as Panic we gave the elaborat...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
- 99% positive reviews (73)
- 3,353 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
