Design Simple and Effective Visual Identities

Design Simple and Effective Visual Identities

“You have reached the end of the course. Thank you for letting us share this adventure with you. We hope this course has been of great help to you! We share an example of how we would like to see your project: The information Get all the information by way of conversation, avoid questionnaires that put a distance, remember that trust is important to generate from the beginning. Mood boards Look for inspiration in your image bank to define different conceptual paths based on the mood boards, try to be as specific as possible and develop them in depth. The client must be very clear about the concept and the difference between the proposals, for this it will help you to name them and detail their characteristics.

The logo Once the concept is approved, it takes the logo as a starting point, we recommend you look for inspiration in the typography. The project Find the visual system that is going to speak for the brand, do not be afraid to start from the inspiration you have in the approved mood board, as you experiment you will see how the project takes its own course and identity. Strengthens the project Lastly, it enhances the project in its applications, remembering that they must be functional and non-invasive, avoid advertising at all costs. Remember that we only show you our process, but you can choose what works for you and adapt it to your way of working. It is important that you find your way and take off all the "straitjackets" so that you can work with complete freedom. Don't be afraid to be wrong or to show yourself as you are. Authenticity is essential! Please, do not forget to share your project and your process, we will be eagerly waiting to see your ideas. We'll give you feedback as soon as possible, but while you wait, we invite you to watch your peers' process. Also, if possible, share ideas and tricks with them so that we can continue learning from each other. We send you a big hug and see you soon in the forum! ”

Partial transcription of the video

“Hello. Thank you for staying with us until the end. Now it's your turn to break into the world of branding. So we summarize the basics of what we covered in the course. Enabling you to create a new project that is simple. direct. and powerful. We shared where we come from. what has shaped us. and why we believe communication must be honest and transparent. Focus on more than just looks for real impact. Speak less. but make your words resonate clearly and loudly. We offer advice on building client trust. Grasp their core to convert it into visual symbols. This understanding is key to creatin...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design Simple and Effective Visual Identities

• Level: Beginner
• 99% positive reviews (77)
• 3498 students
• 5 units
• 15 lessons (1h 28m)
• 7 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design