Design Simple and Effective Visual Identities
Losing Fear of Freedom
A course by Pánico Estudio , Branding Studio
About the video: Losing Fear of Freedom
Overview
“We have worked for several clients who are also designers and they always tell us that the most difficult thing for them is to work on their own brand, because the freedom is often overwhelming, and it is difficult to find the initial step. For this reason, for this project we propose you to work on your personal brand (although it also applies to an external project, as long as it represents a creative challenge), since by following these processes you will have tools to avoid creative block, making it possible for you to see less intimidating freedom.”
In this video lesson Pánico Estudio addresses the topic: Losing Fear of Freedom, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“In this lesson. we're going to talk about how to overcome the fear that freedom sometimes causes We have collaborated with numerous clients who are also designers. These individuals often share that one of the most challenging tasks they face is dedicating time and effort to work on their own brands or personal This is because they experience such extensive freedom that it feels daunting and confusing. especially when unsure about the initial steps. For this course. we suggest starting with the creation of your own personal brand. However. this methodology can equally be applied to building...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design

Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
- 99% positive reviews (77)
- 3,531 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
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Areas