Design Simple and Effective Visual Identities
Starting the Typography
A course by Pánico Estudio , Branding Studio
About the video: Starting the Typography
Overview
“Starting is always difficult, that's why we start with what we like the most, typography. We will share with you our way of looking for inspiration in the letters to start a logo.”
In this video lesson Pánico Estudio addresses the topic: Starting the Typography, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“start typography Getting started is always difficult. We start with what we like the most: typography. We will share our way of looking for inspiration in the letters to start a logo. A brand is a name that must be narrated, That is why the typography that contains it is very important. For this reason we believe that it is the first objective to find. Remember that it is very different to look for a font for a symbol that for a name that accompanies an isotype or purely a typographic logo. For this reason you must determine with the client from the mood board what are you waiting for in th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
- 99% positive reviews (73)
- 3,353 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
