Design Simple and Effective Visual Identities
Starting the Typography
A course by Pánico Estudio , Branding Studio
About the video: Starting the Typography
Overview
“Starting is always difficult, that's why we start with what we like the most, typography. We will share with you our way of looking for inspiration in the letters to start a logo.”
In this video lesson Pánico Estudio addresses the topic: Starting the Typography, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“Starting is always challenging. so we begin with what we love most: typography. We'll share how we draw inspiration from letters to kick off a logo design. A brand is a name that must be told. so the typography containing it is vital. For this reason. we believe it's the first objective to find. When selecting typography for a symbol. consider that it differs significantly from choosing typefaces for names next to icons or in purely typographic logos. Thus. during discussions with clients based on the mood board. clarify their expectations and preferences regarding whether they desire a con...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
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- 3,593 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
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