Design Simple and Effective Visual Identities
Pánico Customers
A course by Pánico Estudio , Branding Studio
About the video: Pánico Customers
Overview
“Building on what we've reviewed in previous lessons, we'll share some of our experiences with you and tell you about the project that turned Panic on its head. ”
In this video lesson Pánico Estudio addresses the topic: Pánico Customers, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“Panicked Customers One of our clients, Instinto, a specialty coffee brand, He told us after presenting the proposal: "Now I understand your name. I felt the Panic effect. Not what I expected, but what I was looking for. I just need some time to process it." To surprise our customers and that they accept a proposal, no matter how different, trust is necessary and that they know that everything we do is part of a process in which we put a lot of effort and passion. A very important example for us was that of the Spanish Holke79, not only because of the chemistry we had, but because of the mom...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
-
Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
- 99% positive reviews (73)
- 3,353 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
