Design Simple and Effective Visual Identities
The Color
A course by Pánico Estudio , Branding Studio
About the video: The Color
Overview
“Color is an essential element for a brand. In this lesson we will tell you about our process to find the ideal combinations. ”
In this video lesson Pánico Estudio addresses the topic: The Color, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“The color Color is an essential element in a brand. In this lesson we will tell you about our process to find the ideal combinations. There are infinite possibilities when making chromatic combinations, so finding identity in colors is quite a challenge and being an essential part of the brand language, we have developed a space in our process to find them. Remember that the display of colors It will depend on the color setting and the assigned profile you have in Illustrator. For this we go to Edit, Assign Profile and you will have many options. We usually use three. The first, which is sR...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
- 99% positive reviews (73)
- 3,353 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
