Design Simple and Effective Visual Identities
Defining the Concept: Mood Board
A course by Pánico Estudio , Branding Studio
About the video: Defining the Concept: Mood Board
Overview
“The way a mood board is made can make the difference between it being a catalyst for ideas or a straitjacket, so give this stage of the process a lot of importance, let's start. ”
In this video lesson Pánico Estudio addresses the topic: Defining the Concept: Mood Board, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“Define the concept: mood board How you do the mood boards is the difference between having a straitjacket or a catalyst for ideas. So pay attention to this stage in the process. Let us begin. We try to put together mood boards with many images and several slides, since this allows that we and the client are not very attached to a specific reference or image. The idea is to have as many images as possible. so that together they put together a puzzle that expresses a visual concept. At this point it is necessary to organize our images. We recommend opening a file in Illustrator with a fairly ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
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- 3,353 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
