Design Simple and Effective Visual Identities
Defining the Concept: Mood Board
A course by Pánico Estudio , Branding Studio
About the video: Defining the Concept: Mood Board
Overview
“The way a mood board is made can make the difference between it being a catalyst for ideas or a straitjacket, so give this stage of the process a lot of importance, let's start. ”
In this video lesson Pánico Estudio addresses the topic: Defining the Concept: Mood Board, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“The way you create mood boards can mean the difference between a straightjacket or an idea catalyst. So pay close attention to this stage in the process. Let's begin. Typically. we try to assemble mood boards with many images and several slides. as this allows both us and client not to stick to one specific reference or image. The idea is to gather as many images as possible that together give me a puzzle expressing a visual concept. At this point. it is necessary to organize our images. so we recommend opening a file in Illustrator with a spacious artboard. for example. 500 x 500 cm. and w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
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- 3,444 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
