Design Simple and Effective Visual Identities
A Strong Logo
A course by Pánico Estudio , Branding Studio
About the video: A Strong Logo
Overview
“A logo is not the only thing that speaks for a brand, but it is its basis, so you have to pay a lot of attention to it because it must meet some requirements that we will tell you about in this lesson. ”
In this video lesson Pánico Estudio addresses the topic: A Strong Logo, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“A logo isn't the only representation of a brand. but it is its foundation. Therefore. it requires a lot of attention as it must meet certain criteria I'll explain in this lesson. In the case of Panic. as we saw in the previous unit. we didn't find many references when seeking inspiration for the symbol for the letter P. But if this happens. we can always turn to mood boards. So. we searched through the images we had and found some more ideas to explore. Remember. even though we're focusing on Asian Brutalism. we wanted to try geometric features from Future since they align well with the geo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
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- 3,595 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
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