Design Simple and Effective Visual Identities
Visual Universe
A course by Pánico Estudio , Branding Studio
About the video: Visual Universe
Overview
“Although the logo is the signature that identifies the brand, it is the rest of the elements that give it a voice to express its spirit. The function of brand elements is fundamental in its communication, in this lesson we will show you how to find them.”
In this video lesson Pánico Estudio addresses the topic: Visual Universe, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“While the logo is a signature that identifies the brand. it’s the rest of the elements that give it a to express its spirit. The role of brand elements is crucial in communication. In this lesson. we’ll show how to find them. We started with an initial experimentation based on assembling already created designs in the approved With these ideas in mind. you can begin your search. Remember. the creative process often starts with imitation before carving out its own authentic path. However. it should have a clear direction. Therefore. recommend doing quick exercises to progressively establish ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
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- 3,593 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
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