Design Simple and Effective Visual Identities
Visual Universe
A course by Pánico Estudio , Branding Studio
About the video: Visual Universe
Overview
“Although the logo is the signature that identifies the brand, it is the rest of the elements that give it a voice to express its spirit. The function of brand elements is fundamental in its communication, in this lesson we will show you how to find them.”
In this video lesson Pánico Estudio addresses the topic: Visual Universe, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.
Partial transcription of the video
“visual universe Although the logo is a signature that identifies the brand, are the rest of the elements the ones that give you a voice to express your spirit. The role of brand elements is fundamental in its communication. In this lesson we will show you how to find them. We start from a first experimentation based on the assembly of designs already made in the approved mood board. With this you will have several ideas to start looking for. remember again that the creative process often starts from imitation, then find your own authentic path, but with a clear north. That is why our recomm...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design Simple and Effective Visual Identities
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Category
Design -
Areas
Branding & Identity, Design, Graphic Design, Logo Design, Typography Design
Pánico Estudio
A course by Pánico Estudio
Pánico is a branding studio based in Ecuador and Spain, which avoids corporate language, prefabricated speeches, and generic slogans. The studio is committed to simple, direct, and powerful content, and to the creation of brands with character and personality.
Their work has been featured in publications such as Communication Arts from New York and Étapes from France. They have worked for clients around the world, in Saudi Arabia, Qatar, Thailand, Ecuador, Argentina, the United States, Spain, Germany, and Canada, among others.
They were speakers at LadFest 2020 and came in third place as studio of the year at the 2021 LAD Awards.
- 99% positive reviews (73)
- 3,353 students
- 15 lessons (1h 28m)
- 27 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
