Design Simple and Effective Visual Identities

Overview

“It is very important to understand the project and the client, but it is just as important that the client fully understands who you are and your vision of design. Although we have very diverse projects in terms of products or services, each client who comes to us is clear that they are looking to get away from the conservative or the trendy, otherwise they would not have decided to work with Pánico. For this reason it is crucial, on the one hand, to get to know each other and open up to the client so that they understand us, and on the other, to know what moves them, since surely there you will find many elements to exploit in their identity.”

In this video lesson Pánico Estudio addresses the topic: Understanding the Challenge, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.

Partial transcription of the video

“understand the challenge We are convinced that brands should not try to show only what they think the consumer wants to see. It is important for us to know what our client really has to say and show it. That is what we call authenticity. not everything is reduced to market analysis and audience profiles. As a brand, we have to know that we must seek to tell the truth, although this may generate some disapproval. Until not long ago, standardization and normalization It was something that was well seen. All corporate language sounded fancy to us. However, now we look for brands that they be m...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design Simple and Effective Visual Identities

• Level: Beginner
• 99% positive reviews (73)
• 3353 students
• 5 units
• 15 lessons (1h 28m)
• 7 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design