Design Simple and Effective Visual Identities

Overview

“It is very important to understand the project and the client, but it is just as important that the client fully understands who you are and your vision of design. Although we have very diverse projects in terms of products or services, each client who comes to us is clear that they are looking to get away from the conservative or the trendy, otherwise they would not have decided to work with Pánico. For this reason it is crucial, on the one hand, to get to know each other and open up to the client so that they understand us, and on the other, to know what moves them, since surely there you will find many elements to exploit in their identity.”

In this video lesson Pánico Estudio addresses the topic: Understanding the Challenge, which is part of the Domestika online course: Design Simple and Effective Visual Identities. Learn to identify a brand’s essence and present it to the world in a way that’s clear and authentic using effective branding.

Partial transcription of the video

“We believe brands shouldn't merely display what they assume consumers desire. Instead. it's crucial for us understand and reflect the genuine opinions of our customers. showing their true thoughts and feelings. That's what we call authenticity. It's not solely about market analysis and audience profiles. As a brand. it's crucial that we strive to tell the truth. recognizing that this might lead to some disapproval. perspective has only recently become clear to us. standardization and normalization were once seen as positive. Corporate language wasn't overly sophisticated. Now. we expect bra...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design Simple and Effective Visual Identities

• Level: Beginner
• 99% positive reviews (77)
• 3594 students
• 5 units
• 15 lessons (1h 28m)
• 7 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design