Best seller

Digital Marketing Strategy: Build Your Online Presence

Improving Your Strategy Over Time

A course by Alice Benham , Business and Marketing Coach

Best seller

98% positive reviews (329)

11,250 students

Audio: English

· · · · · · ·

About the video: Improving Your Strategy Over Time

Overview

“So you’ve got your strategy… now what? Your digital strategy is something that can be developed and improved over time as the more you create content and connect with your audience, the more you’ll learn about what does and doesn’t work. In this lesson, you’ll learn how to track the right metrics to improve your strategy. ”

In this video lesson Alice Benham addresses the topic: Improving Your Strategy Over Time, which is part of the Domestika online course: Digital Marketing Strategy: Build Your Online Presence. Learn simple and effective methods to grow your business online.

Partial transcription of the video

“How to Improve Your Strategy over Time Welcome to this final lesson, where we'll be looking at, now you've got your digital strategy, how you're gonna measure the success of it and also improve it over time. The role of your digital strategy is to support you with planning and creating content, but don't see it as a one-time thing. You don't create a strategy once and leave it there, you want to be improving it over time. The more that you use your strategy, the better that it's going to get. Both because your expertise and understanding as a marketer is going to grow, but also because you'...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy: Build Your Online Presence

Level: Beginner
98% positive reviews (329)
11250 students
4 units
15 lessons (2h 52m)
5 downloads

Category
Marketing & Business
Areas
Content Marketing, Digital Marketing, Marketing, Social Media

Alice Benham

A course by Alice Benham

Teacher Plus

Business and Marketing Coach

Alice Benham is a multi-hyphenate business strategist from England who describes herself as an “Accidental Entrepreneur”, after accidentally launching her first business at seventeen. Her mission is to help business owners achieve their business goals through value-driven strategies and by bringing more honesty to the business space.

When Alice isn’t busy coaching business owners on how to level up their online presence, she co-hosts a podcast with Vix Meldrew called Wish We Knew, where the duo share valuable insights on the founding and scaling of their own online businesses. She also hosts workshops for Grow & Glow, The Coven Girl Gang, and more.