Best seller

Digital Marketing Strategy: Build Your Online Presence

Utilising Email Marketing

A course by Alice Benham , Business and Marketing Coach

Best seller

98% positive reviews (329)

11,250 students

Audio: English

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About the video: Utilising Email Marketing

Overview

“With so many platforms being built on the borrowed ground, email marketing is an incredibly important part of your strategy. In this lesson, you’ll learn why that is, how to make it appealing to your audience and how often to send emails to your list. ”

In this video lesson Alice Benham addresses the topic: Utilising Email Marketing, which is part of the Domestika online course: Digital Marketing Strategy: Build Your Online Presence. Learn simple and effective methods to grow your business online.

Partial transcription of the video

“Utilising Email Marketing In this lesson I'm gonna teach you how to utilise email marketing as an important part of your digital strategy. Email marketing is where people subscribe to a list and they subscribe to this list by giving you their email address, as a result of being subscribed, they are sent subsequent emails into their inbox. You might have heard of this as a newsletter before. It's often an undervalued platform because it's not as instant and you don't always get that immediate feedback or response, but that doesn't mean it's not valuable. Email marketing brings something real...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy: Build Your Online Presence

Level: Beginner
98% positive reviews (329)
11250 students
4 units
15 lessons (2h 52m)
5 downloads

Category
Marketing & Business
Areas
Content Marketing, Digital Marketing, Marketing, Social Media

Alice Benham

A course by Alice Benham

Teacher Plus

Business and Marketing Coach

Alice Benham is a multi-hyphenate business strategist from England who describes herself as an “Accidental Entrepreneur”, after accidentally launching her first business at seventeen. Her mission is to help business owners achieve their business goals through value-driven strategies and by bringing more honesty to the business space.

When Alice isn’t busy coaching business owners on how to level up their online presence, she co-hosts a podcast with Vix Meldrew called Wish We Knew, where the duo share valuable insights on the founding and scaling of their own online businesses. She also hosts workshops for Grow & Glow, The Coven Girl Gang, and more.