Digital Marketing Strategy: Build Your Online Presence
Bringing It Together Into a Strategy
A course by Alice Benham , Business and Marketing Coach
About the video: Bringing It Together Into a Strategy
Overview
“So you’re clued up on each element of the strategy but how do we bring it together? In this lesson, you’ll learn what a digital strategy looks like and how we use it in a way to support your business, from defining your end goal and mission statement right down to brand visuals and metrics to track. ”
In this video lesson Alice Benham addresses the topic: Bringing It Together Into a Strategy, which is part of the Domestika online course: Digital Marketing Strategy: Build Your Online Presence. Learn simple and effective methods to grow your business online.
Partial transcription of the video
“Bringing It Together Into a Strategy We've looked at each individual element of your digital strategy and now it's time to think about how it's all going to come together. Let's take a look at the cool parts of your digital strategy. This is what you'll fill out for your final project, so we'll see how it works and how it pulls together everything that you've learned so far. Let's take a look. Digital Strategy This is the digital strategy template that you'll be filling out and personalising for your final project. I'm gonna show you how I filled this strategy out for my business, so that y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Marketing Strategy: Build Your Online Presence
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Marketing, Social Media

Alice Benham
A course by Alice Benham
Alice Benham is a multi-hyphenate business strategist from England who describes herself as an “Accidental Entrepreneur”, after accidentally launching her first business at seventeen. Her mission is to help business owners achieve their business goals through value-driven strategies and by bringing more honesty to the business space.
When Alice isn’t busy coaching business owners on how to level up their online presence, she co-hosts a podcast with Vix Meldrew called Wish We Knew, where the duo share valuable insights on the founding and scaling of their own online businesses. She also hosts workshops for Grow & Glow, The Coven Girl Gang, and more.
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- 11,250 students
- 15 lessons (2h 52m)
- 13 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
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