Digital Marketing Strategy: Build Your Online Presence

Digital Marketing Strategy: Build Your Online Presence

“Well, here we are! We have reached the end of the course. You should now be feeling like a digital marketing pro, ready to create your final project - a digital strategy. It is important to remember that showing up online is a powerful way to build and grow your business. Therefore it's crucial to have a plan for how you’re going to do this. Remember that we began our process by looking at the foundations of a digital strategy, defined the end goal of your online presence, and rounded it off by learning how to structure our platforms for success As I have outlined, it's important to define the value shared on each of your platforms and how often you will commit to sharing content there. Make sure you consider the role each platform is playing in moving people through the buyer's journey - from stranger to client. Each platform should have a unique purpose and deliver a unique value - they work together to achieve the end goal of selling what you do. Showing up online is a constant learning process and one that takes place when you take action! If you find it a little sticky at first, but don’t be discouraged, as we all have to start somewhere and I believe in you! Speaking of action, the time has come to now create your digital strategy. Put your knowledge into practice for me. Using the template I have provided you as inspiration, create your digital strategy document, which will support you in planning and creating content. I believe that it will be so much more beneficial for you to create your version. It's so important to have a digital strategy plan that reflects your brand colours and values. When you successfully do this, your digital strategy then becomes as unique as your business, ensuring cohesiveness. Be sure to share your strategy and the content you create in the forum so others can cheer you on and get inspiration from your work. If you have any questions, you can also put them in there. I will get back to you as soon as I can! It’s been so much fun to share with you my perspective on how to create a digital strategy. I can’t wait to see how it helps you grow! As I always say, done is better than perfect. Putting into action your strategy is the most important thing. Start implementing right away, learn what works and what does not, and improve your strategy over time. It’s a constant work in progress, just be consistent! Keep giving value and take that action! You got this, AB P.S. Want to stay connected? Come and find me on Instagram! ”

Partial transcription of the video

“Final Project We've reached the end of the course. I hope you're feeling clued up about digital marketing and you're ready to complete your own digital strategy as part of the final project. Remember that showing up online is a huge way to grow your business, so having a plan of how you'll do that is incredibly important. Digital Strategy When completing your final project, you should put everything you've learned into practise. You have to define the value that will be shared on each of your platforms and also the frequency of that content. While you can take inspiration from my digital st...”

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Course summary for: Digital Marketing Strategy: Build Your Online Presence

• Level: Beginner
• 98% positive reviews (329)
• 11251 students
• 4 units
• 15 lessons (2h 52m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Marketing, Social Media