Best seller

Digital Marketing Strategy: Build Your Online Presence

Creating an Effective Website 1

A course by Alice Benham , Business and Marketing Coach

Best seller

98% positive reviews (329)

11,251 students

Audio: English

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About the video: Creating an Effective Website 1

Overview

“Your website is a crucial element of your digital strategy so that’s where we’re going to begin! In this lesson I’ll walk you through how the three elements of your digital strategy (purpose, value, frequency) apply to your website, so you can begin to consider what this looks like for you. You’ll learn why websites are so important and how we use them to grow our businesses. ”

In this video lesson Alice Benham addresses the topic: Creating an Effective Website 1, which is part of the Domestika online course: Digital Marketing Strategy: Build Your Online Presence. Learn simple and effective methods to grow your business online.

Partial transcription of the video

“Creating an Effective Website In this lesson we'll see the 3 elements of your digital strategy and how they apply to your website to make sure that it's as effective as possible. When thinking of your digital strategy, we want to begin with your website because it's arguably the most important element. As we already saw with the spider's web, our website sits at the centre, and that is because your website is where people take action. The purpose of your online presence is for people to buy your products and book into your services, and these are actions which are facilitated on your websit...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy: Build Your Online Presence

Level: Beginner
98% positive reviews (329)
11251 students
4 units
15 lessons (2h 52m)
5 downloads

Category
Marketing & Business
Areas
Content Marketing, Digital Marketing, Marketing, Social Media

Alice Benham

A course by Alice Benham

Teacher Plus

Business and Marketing Coach

Alice Benham is a multi-hyphenate business strategist from England who describes herself as an “Accidental Entrepreneur”, after accidentally launching her first business at seventeen. Her mission is to help business owners achieve their business goals through value-driven strategies and by bringing more honesty to the business space.

When Alice isn’t busy coaching business owners on how to level up their online presence, she co-hosts a podcast with Vix Meldrew called Wish We Knew, where the duo share valuable insights on the founding and scaling of their own online businesses. She also hosts workshops for Grow & Glow, The Coven Girl Gang, and more.