Digital Marketing Strategy: Build Your Online Presence

Overview

“There’s no denying that social media is a powerful tool and in this lesson, we’ll be looking at how to harness that. You’ll learn why social media is such a fundamental element of the digital strategy, what your audience is looking for in your content and how often to share on your platforms. We’ll also explore the different social media platforms on offer and how to pick the right ones for your business. ”

In this video lesson Alice Benham addresses the topic: Harnessing Social Media 1, which is part of the Domestika online course: Digital Marketing Strategy: Build Your Online Presence. Learn simple and effective methods to grow your business online.

Partial transcription of the video

“Harnessing Social Media In this lesson we'll explore social media as a tool and learn how we can harness it for our businesses within the digital strategy. If your web is at the centre of your online presence and acts as the hub of your business, social media is likely the place where people will first connect with you, and then be sent to that central place of your website. Social media is a huge part of our digital strategy since it's a big element of marketing, which is growing. We're drawn to social media because it is built around connection and community, and, as humans, that is what ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy: Build Your Online Presence

• Level: Beginner
• 98% positive reviews (329)
• 11250 students
• 4 units
• 15 lessons (2h 52m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Marketing, Social Media