Digital Marketing Strategy: Build Your Online Presence

A course by Alice Benham
Business and Marketing Coach. Winchester, United Kingdom.
Joined September 2020
, Business and Marketing Coach

Learn simple and effective methods to grow your business online

  • 99% Positive reviews (105)
  • 3064 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian
Digital Marketing Strategy: Build Your Online Presence

Learn simple and effective methods to grow your business online

  • 99% Positive reviews (105)
  • 3064 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 15 Lessons (2h 52m)
  • Available from the app
  • English, Spanish, Portuguese, German, French, Italian
  • Unlimited access forever
  • Certificate upon completion of the course

Would you like to boost your online presence using simple-yet-powerful online strategies? Alice Benham is a multi-hyphenate business coach who helps business owners grow their online presence using a value-driven strategy. In this course, she guides you through each step of crafting the ideal online strategy to level-up your business for exponential growth

Learn how to use online platforms in line with your business needs, see how to capture your audience’s attention with tailored content, and improve your strategy over time by learning about key metrics.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Laying the Foundations
  • U3
    U3. Creating Your Strategy
  • U4
    U4. Putting It Into Practice
  • FP
    FP Final Project
View details

Meet Alice, learn about her passion for content and creativity, as well as the people who have influenced her professional career. Discover what she has prepared for you in this course before delving into the practical side of the content.

Start by defining the end-goal of your online marketing strategy. Move onto the basics of a digital strategy and learn how to create one for your business. Understand the role of each platform and explore how they can work together to grow your business.

Work on the three most important elements for your strategy: purpose, value, and frequency. Then apply them to your website. Explore popular social media platforms and determine the right ones for your business by understanding how to leverage the potential of each. Learn about long-form content, and analyze whether video, podcasts, or blog articles are relevant to your online strategy.

Next, it’s time to bring all the elements of your strategy together. Learn how to define your visuals and tone of voice to create a consistent online presence. Finally, see how to use metrics to develop and improve your strategy over time.

What is this course's project?

Create a value-driven digital marketing strategy for your online business.

Projects by course students

Who is it for?

This course is for creative professionals looking for strategies to boost their online presence, engage with their audience, and grow their business.

What you need

To take this course, you need a phone, a computer, and an image editor like Canva or Powerpoint.


3064 Students
105 Reviews
99% Positive ratings

Alice Benham

A course by Alice Benham

Business and Marketing Coach

Alice Benham is a multi-hyphenate business strategist from England who describes herself as an “Accidental Entrepreneur”, after accidentally launching her first business at seventeen. Her mission is to help business owners achieve their business goals through value-driven strategies and by bringing more honesty to the business space.

When Alice isn’t busy coaching business owners on how to level up their online presence, she co-hosts a podcast with Vix Meldrew called Wish We Knew, where the duo share valuable insights on the founding and scaling of their own online businesses. She also hosts workshops for Grow & Glow, The Coven Girl Gang, and more.


  • U1


    • Introduction
    • Influences
    • What Will We Do in This Course?
  • U2

    Laying the Foundations

    • Defining the End Goal
    • What Is a Digital Strategy?
    • Structuring Your Online Presence for Success
  • U3

    Creating Your Strategy

    • Creating an Effective Website 1
    • Creating an Effective Website 2
    • Harnessing Social Media 1
    • Harnessing Social Media 2
    • Valuing Long-form Content
    • Utilising Email Marketing
  • U4

    Putting It Into Practice

    • Bringing It Together Into a Strategy
    • Creating a Cohesive Online Presence
    • Improving Your Strategy Over Time
  • FP

    Final Project

    • Digital Marketing Strategy: Build Your Online Presence

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and an easy-to-follow method. You set your own timetable.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert instructors

    Each instructor teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Earn a certificate with every course

    Get a personalized certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate as you about creativity.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

  • The course is 100% online, so once they are published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

  • You can now redeem the course you received, just access redeeming page to enter your gift code and redeem it.

  • You'll get your personal certificate as soon as you complete the course. You can see all your certificates under the Certificates section in your profile. You can download your certificates in PDF and share the link online. Learn more about certificates

Digital Marketing Strategy: Build Your Online Presence. A Marketing, and Business course by Alice Benham

Digital Marketing Strategy: Build Your Online Presence

A course by Alice Benham
Business and Marketing Coach. Winchester, United Kingdom.
Joined September 2020
  • 99% Positive reviews (105)
  • 3064 students