Digital Marketing Strategy: Build Your Online Presence

Overview

“In this lesson, we’ll be exploring and defining the purpose of your online presence. With anything in business and marketing, it’s important to clarify the "why" before we go to the "what" (which is the action) so this is where we begin. I’ll start by explaining the goal of a digital strategy and then we’ll look at how that goal is achieved. Then, it’s time for you to make it specific for your business and define the purpose of your strategy.”

In this video lesson Alice Benham addresses the topic: Defining the End Goal, which is part of the Domestika online course: Digital Marketing Strategy: Build Your Online Presence. Learn simple and effective methods to grow your business online.

Partial transcription of the video

“Defining the End Goal of Your Strategy In this lesson it's time to define the purpose behind your digital strategy and look at why you're showing up online in the first place. At its core marketing is a conversation. It's a conversation between you as the business and your ideal clients and customers, which is your audience. This is a conversation which is facilitated through content. Examples of content would be tweets, Instagram Stories, blog posts or even an email. That conversation is typically started through social media content, that's often how people first start connecting with you...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy: Build Your Online Presence

• Level: Beginner
• 98% positive reviews (329)
• 11250 students
• 4 units
• 15 lessons (2h 52m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Marketing, Social Media