Digital Marketing Strategy: Build Your Online Presence

Overview

“We know our online presence includes many platforms but how do they all fit together? In this lesson, I’ll be showing you how to structure your online presence for success and what role each platform plays within that. We’ll look at the four main types of platforms - website, social media, email and long-form content - exploring how they work together to achieve the end goal of growing your business and selling what you do. ”

In this video lesson Alice Benham addresses the topic: Structuring Your Online Presence for Success, which is part of the Domestika online course: Digital Marketing Strategy: Build Your Online Presence. Learn simple and effective methods to grow your business online.

Partial transcription of the video

“Structuring Your Online Presence for Success As your digital strategy is made up of various platforms, we must think about how they fit together. In this lesson, I'll be showing you a way to structure your online presence, so it's as strategic and successful as possible. I want you to think about your online presence like a puzzle. With a puzzle, not one piece gives you the full picture. Each piece works together in order for that final picture to be formed. So, if we think about that in the context of your online presence, the end goal is for our businesses to grow, which is that end image...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy: Build Your Online Presence

• Level: Beginner
• 98% positive reviews (329)
• 11250 students
• 4 units
• 15 lessons (2h 52m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Marketing, Social Media