Digital Marketing Strategy: Build Your Online Presence

Overview

“Videos, podcasts and blogs all fit under the umbrella of long-form content and in this lesson we’ll be looking at how they play their role in the digital strategy. We’ll start by defining their purpose to the business and then explore the value they bring to the audience, clarifying how it differs from social media content. You’ll end this lesson ready to pick the right long-form platform for your business. ”

In this video lesson Alice Benham addresses the topic: Valuing Long-form Content, which is part of the Domestika online course: Digital Marketing Strategy: Build Your Online Presence. Learn simple and effective methods to grow your business online.

Partial transcription of the video

“Valuing Long Form Content Video, podcasts and blogs are all types of long form content. In this video, I'm gonna help you to understand how this plays a role in your digital strategy. We've looked at your website and your social media, so now it's onto your long form content. Put simply, long form content is, as the name suggests, any piece of content which is long. The easy way to decipher this is is it longer than a piece of social media content. There are three main types of long form content. We've got audio, which will typically be in the format of a podcast. We've got video, which cou...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy: Build Your Online Presence

• Level: Beginner
• 98% positive reviews (329)
• 11251 students
• 4 units
• 15 lessons (2h 52m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Marketing, Social Media