Digital Marketing Strategy: Build Your Online Presence

Overview

“The concept of creating a ‘digital strategy’ can sometimes seem complicated and intimidating but it doesn’t have to be that way! In this lesson, I’ll be talking you through the basics of what a digital strategy is and how we create one for our businesses. There are three core elements of a digital strategy - purpose, value and frequency - and by the end of this lesson, you’ll be clear on what they are, why they’re important and how they work together to create a strategy. ”

In this video lesson Alice Benham addresses the topic: What Is a Digital Strategy?, which is part of the Domestika online course: Digital Marketing Strategy: Build Your Online Presence. Learn simple and effective methods to grow your business online.

Partial transcription of the video

“What Is a Digital Strategy? In this lesson we'll see what the digital strategy is and how to create one for your business. It may sound complex, but a digital strategy is really just a plan for your online presence. Your digital strategy should outline what you're saying, which is your content, where you're saying it, which is your platforms, and how frequently you're going to say it, which is the frequency of the content that you're creating. Our digital strategy is how we achieve that purpose that we've just defined. It's how we make sure that we're showing up online and creating content ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Digital Marketing Strategy: Build Your Online Presence

• Level: Beginner
• 98% positive reviews (329)
• 11250 students
• 4 units
• 15 lessons (2h 52m)
• 5 downloads

• Category

  Marketing & Business

• Areas

  Content Marketing, Digital Marketing, Marketing, Social Media