Copywriting to Convey Your Personal Brand
Apply the briefing to yourself
A course by Andreia Ribeiro , Copywriter and Creative Director
Joined May 2020
Joined May 2020
About the video: Apply the briefing to yourself
Overview
“Now that the theoretical bases are defined, in this class I will show you how to apply the briefing model to our problem. You will see how to answer all the questions we saw earlier using our personal example.”
In this video lesson Andreia Ribeiro addresses the topic: Apply the briefing to yourself, which is part of the Domestika online course: Copywriting to Convey Your Personal Brand. Develop your own slogan and elevator pitch using creative advertising techniques.
Partial transcription of the video
“Apply the briefing to yourself Now that we have the theoretical bases well established, let's use this class to take the briefing template and apply it to us in our example. Let's answer the questions that we saw initially, applying to our personal example. First of all, we have to define the problem or the challenge. Let's pretend that I, now, after almost 15 years of advertising career, decided to change and wanted a career in the humorous world, for example. I like comedy and loved to write for a comedian. Let's pretend I want to create an opportunity to go to work with Ricardo Araújo Pe...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting to Convey Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Content Marketing, Content Writing, Copywriting, Storytelling
Andreia Ribeiro
A course by Andreia Ribeiro
Andreia Ribeiro has more than 15 years of experience as a copywriter and has always been fascinated by the power of writing. Andreia uses words to express concepts and ideas and transforms them into powerful images that captivate her audience. She is the current vice-president of the Clube de Criativos de Portugal and has sat as a panel judge at different creative festivals around the world.
As a copywriter, she won the Young Lions competition to represent Portugal at the Cannes Awards and has collaborated with agencies like Euro RSCG, FUEL, and BBDO. Andreia currently works as the creative director at the advertising agency Uzina whose client list includes big-name companies like Mercedes-Benz, McDonald’s, Euromillones, and Super Bock.
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- 13 lessons (1h 29m)
- 17 additional resources (8 files)
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- Audio: Portuguese
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- Level: Beginner
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