Copywriting to Convey Your Personal Brand
Basics of creativity
A course by Andreia Ribeiro , Copywriter and Creative Director
Joined May 2020
Joined May 2020
About the video: Basics of creativity
Overview
“Before we start having ideas, we have to be able to know what an idea is. And we cannot define an idea without knowing what an insight and a creative concept is. In this lesson, you will discover the differences between the three. And as it is difficult to explain without an example, I will use my work to support my explanations, an announcement I made for Supermercado Continente to celebrate Father's Day. ”
In this video lesson Andreia Ribeiro addresses the topic: Basics of creativity, which is part of the Domestika online course: Copywriting to Convey Your Personal Brand. Develop your own slogan and elevator pitch using creative advertising techniques.
Partial transcription of the video
“Basics of creativity Before we have any ideas, we have to know what an idea is and it is impossible to define "idea" without also defining an "insight" and a "creative concept". In this lesson, we'll look at the differences between the three. And, as it is difficult to explain without an example, I will show you the ad that I did for the Continent, to support us. We will see? Let's start with insight. Fear... You don't know what fear is. Thou. No ... You don't know either. Please! This is not fear. No... No... Neither. There he is. Fear. Fear of truth. Nothing will ever frighten you anymore...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting to Convey Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Content Marketing, Content Writing, Copywriting, Storytelling
Andreia Ribeiro
A course by Andreia Ribeiro
Andreia Ribeiro has more than 15 years of experience as a copywriter and has always been fascinated by the power of writing. Andreia uses words to express concepts and ideas and transforms them into powerful images that captivate her audience. She is the current vice-president of the Clube de Criativos de Portugal and has sat as a panel judge at different creative festivals around the world.
As a copywriter, she won the Young Lions competition to represent Portugal at the Cannes Awards and has collaborated with agencies like Euro RSCG, FUEL, and BBDO. Andreia currently works as the creative director at the advertising agency Uzina whose client list includes big-name companies like Mercedes-Benz, McDonald’s, Euromillones, and Super Bock.
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- 13 lessons (1h 29m)
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- Audio: Portuguese
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- Level: Beginner
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