Copywriting to Convey Your Personal Brand
The Script and the Pitch Recording
A course by Andreia Ribeiro , Copywriter and Creative Director
Joined May 2020
Joined May 2020
About the video: The Script and the Pitch Recording
Overview
“In this lesson, I will explain the basic tools that a copywriter uses in the process of producing an idea, in this case, a video. Once you have the idea, you need to put it down on paper. If the output of our work is a video, the first thing we are going to do is write a script or script, there are several names for the same thing. ”
In this video lesson Andreia Ribeiro addresses the topic: The Script and the Pitch Recording, which is part of the Domestika online course: Copywriting to Convey Your Personal Brand. Develop your own slogan and elevator pitch using creative advertising techniques.
Partial transcription of the video
“Pitch script and recording In this lesson, I’ll explain the basic tools to you that a copywriter uses to produce an idea. In this case, it is a video. Once we have an idea, we need to put it down on paper. If the output of our work is a video, for example, we have to write a script, script or script. There are several words for the same thing. Now, I'm going to show you what elements make up a script, and how to write it. Come on? A script is usually done in Word or another text tool. It serves to guide the production in the realization of your idea. Everything that will appear in the video...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting to Convey Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Content Marketing, Content Writing, Copywriting, Storytelling
Andreia Ribeiro
A course by Andreia Ribeiro
Andreia Ribeiro has more than 15 years of experience as a copywriter and has always been fascinated by the power of writing. Andreia uses words to express concepts and ideas and transforms them into powerful images that captivate her audience. She is the current vice-president of the Clube de Criativos de Portugal and has sat as a panel judge at different creative festivals around the world.
As a copywriter, she won the Young Lions competition to represent Portugal at the Cannes Awards and has collaborated with agencies like Euro RSCG, FUEL, and BBDO. Andreia currently works as the creative director at the advertising agency Uzina whose client list includes big-name companies like Mercedes-Benz, McDonald’s, Euromillones, and Super Bock.
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- 13 lessons (1h 29m)
- 17 additional resources (8 files)
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- Audio: Portuguese
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- Level: Beginner
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