Copywriting to Convey Your Personal Brand
Influences
A course by Andreia Ribeiro , Copywriter and Creative Director
Joined May 2020
Joined May 2020
About the video: Influences
Overview
“In this class I will tell you about my influences. You will see some of my favorite ads of all time. They are my favorites, because they are an exceptional writing exercise and prove that the right words have extraordinary power and sometimes even just that: words. But this is just advertising. My influences come from all sides, because there is nothing like real life to inspire us. When I was little I saw a lot of ads on television. My mother says that we stopped by a Coca-Cola truck once, and I, at the age of two - barely able to speak - said the slogan: "That's it."”
In this video lesson Andreia Ribeiro addresses the topic: Influences, which is part of the Domestika online course: Copywriting to Convey Your Personal Brand. Develop your own slogan and elevator pitch using creative advertising techniques.
Partial transcription of the video
“Influences In this class, I’m going to talk about my influences. When I was a kid, I saw a lot of ads on television. My mother says that we were once beside a Coca-Cola truck and I, with a year and such, said: "Coca-Cola is it!" I didn't even know how to read, but I already knew the brand slogan. Brazilian television was also full of pearls like the ones we're going to see now. Where's the intern? Mr. President, Bom Bril. Kisses to everyone. Kisses, no, androids don't send kisses. So, hugs. I do not know. I was moved by this song. The customer saw a washing machine and asked for my opinion....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting to Convey Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Content Marketing, Content Writing, Copywriting, Storytelling
Andreia Ribeiro
A course by Andreia Ribeiro
Andreia Ribeiro has more than 15 years of experience as a copywriter and has always been fascinated by the power of writing. Andreia uses words to express concepts and ideas and transforms them into powerful images that captivate her audience. She is the current vice-president of the Clube de Criativos de Portugal and has sat as a panel judge at different creative festivals around the world.
As a copywriter, she won the Young Lions competition to represent Portugal at the Cannes Awards and has collaborated with agencies like Euro RSCG, FUEL, and BBDO. Andreia currently works as the creative director at the advertising agency Uzina whose client list includes big-name companies like Mercedes-Benz, McDonald’s, Euromillones, and Super Bock.
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- 1,881 students
- 13 lessons (1h 29m)
- 17 additional resources (8 files)
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- Available on the app
- Audio: Portuguese
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- Level: Beginner
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