Copywriting to Convey Your Personal Brand
The creative process: exercises to unlock creative thinking
A course by Andreia Ribeiro , Copywriter and Creative Director
Joined May 2020
Joined May 2020
About the video: The creative process: exercises to unlock creative thinking
Overview
“Now let's explore the creative process. I will explain several methods to get ideas using real-life examples and not so much from ads. It is easier, then, to understand how our brain works when we are talking about creative thinking. Shall we do this? ”
In this video lesson Andreia Ribeiro addresses the topic: The creative process: exercises to unlock creative thinking, which is part of the Domestika online course: Copywriting to Convey Your Personal Brand. Develop your own slogan and elevator pitch using creative advertising techniques.
Partial transcription of the video
“The creative process: Exercises to unlock the creative process In this lesson, we’ll talk about the creative process. It will be a class where we will talk about having ideas, using real-life examples and not so much ads, to understand how the brain works. When we get to the creative process, this is where everyone imagines: the creative sitting with his feet on the table, waiting for an idea to fall from the sky. Ideas do not fall from the sky. They do not fall from the sky on top of enlightened people. Thankfully, because it is a sign that we can learn to have them. The work of a creative...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Copywriting to Convey Your Personal Brand
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Category
Marketing & Business, Writing -
Areas
Advertising, Communication, Content Marketing, Content Writing, Copywriting, Storytelling
Andreia Ribeiro
A course by Andreia Ribeiro
Andreia Ribeiro has more than 15 years of experience as a copywriter and has always been fascinated by the power of writing. Andreia uses words to express concepts and ideas and transforms them into powerful images that captivate her audience. She is the current vice-president of the Clube de Criativos de Portugal and has sat as a panel judge at different creative festivals around the world.
As a copywriter, she won the Young Lions competition to represent Portugal at the Cannes Awards and has collaborated with agencies like Euro RSCG, FUEL, and BBDO. Andreia currently works as the creative director at the advertising agency Uzina whose client list includes big-name companies like Mercedes-Benz, McDonald’s, Euromillones, and Super Bock.
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